neofect usa
digital marketing intern (2019-2020)
neofect usa is a biomedical company that produces neurorehabilitation devices that maximizes arm and hand use through fun and functional gameplay, for clients and patients seeking rehabilitation from stroke.
during my time at neofect usa as a digital marketing intern, i was part of a team determined to jumpstart the company’s digital presence through social media posting, facebook advertising, and email marketing.
my main responsibilities were to create and design digital content (infographics, ad graphics, email headers, social media posts content, etc) and brainstorm creative marketing ideas to push neofect’s mission forward.
infographics
in creating infographics, i researched studies and information about the topics i was covering, as well as, closely communicated with occupational therapists to ensure that the information on the graphics were accurate. through design, it was my goal to make sure that the health-related information being relayed was easily understandable, as some of the topics included many details.
advertisements and social posts
while focused on increasing neofect’s digital presence, it was my objective to create advertisement graphics about their products (circulated through facebook marketing) and digital content (posted on facebook, instagram, twitter, and linkedin) that were refreshing and relevant, while still maintaining the company identity. i created graphics anywhere from company product ads/reviews to neofect/stroke-related posts on social media.
other graphics
the community that neofect built through their products and service were supportive and strong. along with the infographics and advertisements/social posts, i also designed:
t-shirts for their community challenges, email header graphics used for marketto, technical product information tables stored for product specifications, main/chapter covers for their e-book, CES 2020 booth design ideas, and as well as office-related sheets for internal use.
